Big Data: Giving Marketers the Tools for the 21st Century?

Jonathan Swift (himself the author of comedy wayposts A Modest Proposal and Gulliver's Travels) admired the satire of Alexander Pope - praising Pope's power "to shame all reasonable men out of their follies and vices."

Shaming admen out of their recent follies and vices may be the reason that Toronto based ad agency john st. created a series of satirical promos for Reactvertising, a made-up agency "built on hyper-reactive social listening and super f*cking fast content production.”

As described in an Oct. 31st, 2014 post to AdWeek, the Reactvertising promos capture what's wrong with the impulse to use whatever data marketing departments can capture - responding in real time without thinking it through. As @keri_zierler (a #speedwriter) explains in the video below. “We’d come up with an idea and send it out. But we learned pretty quickly it’s not about being funny or smart. It’s about being fast. So now we just write whatever pops into our heads.”

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