As Vulture notes, their chart is based on Nielsen data comparing viewing data for the season through June 8th, 2014 against Nielsen's final measurement for the 2012–13 season for adult viewers between the ages of 18 and 49 - excluding DVR replays. In other words, the chart "doesn't account for folks who caught up on a show via video on demand a few weeks after an episode aired, or who binged a bunch of episodes on iTunes or Amazon."
Is the Internet Undermining Traditional Network Primetime TV? A Single Illustration of Declining TV Ratings (from Vulture) Suggests That Network TV's Grip on a Certain Kind of Motion Picture Storytelling is Slipping
As Vulture notes, their chart is based on Nielsen data comparing viewing data for the season through June 8th, 2014 against Nielsen's final measurement for the 2012–13 season for adult viewers between the ages of 18 and 49 - excluding DVR replays. In other words, the chart "doesn't account for folks who caught up on a show via video on demand a few weeks after an episode aired, or who binged a bunch of episodes on iTunes or Amazon."
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