China's Spring Festival Gala

704 million viewers with traditional TVs - and another 110 million online - ushered in the Year of the Horse via CCTV's Spring Festival  Gala ( 中国中央电视台春节联欢晚会) which aired on January 31st, 2014.

The 4 hour show had roughly 7 times the viewers of Super Bowl XLVIII, which also aired that week.

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