Guerrilla Marketing: "If Only For A Second" Captures Carefree Moments Thanks to Ridiculous Makeovers

The Mimi Foundation promised cancer patients makeovers. This video captures their reactions when the results were not what they expected.  The surprising reveals start at around the 2 minute mark. Storytellers, notice how the comedy flows from violated expectations and character is revealed in even tiny moments of crisis.
Thanks to Dorian Frankel for the link.