Paradigm Shift From Customers to Clients: Insights for Filmmakers From Seth Godin
Seth Godin wrote a July 15th, 2013 blogpost that (in a very few words) provides a profound insight into the paradigm shift - from providing a product to customers to interacting with clients to create new custom experiences - that is changing independent filmmaking and many other businesses:
"Customers hear you say, "here, I made this," and they buy or they don't buy.
Clients say to you, "I need this," and if you want to get paid, you make it."
21st century storytellers need to understand the choice.
Are you making films in the Old World way for customers?
Or... are you making New World motion picture experiences for clients?