Alert to Online Marketers and YouTube Filmmakers, The Bar Has Just Been Raised: PLEASE NOTE: NOT SAFE FOR WORK (VIOLENCE, OBJECTIFICATION OF WOMEN AND LANGUAGE MAY BE OFFENSIVE)

This use of a small camera (GoPro) to capture a new perspective on familiar action tropes for an online video is (obviously) provocative - but there is a point...

Marketing students take note: This video (that is being spread from user to user around the globe) is apparently content marketing for Neft Vodka (that's what our hero pours on his dog-bite wounds).

Shot in collaboration with the rock band Biting Elbows, the video is officially entitled "Insane Office Escape 2."

Since it's release on YouTube on March 18th, 2013, Insane Office Escape 2 has received over 10.5 million views.

I realize the fictional violence to people and animals and various vehicles - as well as the desultory use of cleavage - will turn off some viewers. But I'll confess that I watched to the end and enjoyed the surprises and I'm thinking about what this perspective and the affordable new tools might mean for old genres and the future of filmmaking. And I wasn't aware of the marketing hook until I looked up the video online.

If you're wondering why this video is called "Insane Office Escape 2," here's the prequel:



Thanks to former student Drew Suppa for sharing the link.