Branded Content: Guerrilla Marketing

In a December 28th, 2012 post, the chair of Digital Filmmaking at the Art Institute of New York City, Genevieve Okupniak (pictured above), linked to a number of short films that demonstrate the creative potential of branded films. In addition to the interactive experience I'm Here by Spike Jonze (which is well-worth the trouble), here are some more traditional short films (that are also branded content) selected by Genevieve Okupniak:

Thanks to Jeph Alexander for the link.

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