Who will be the first filmmaker to take full commercial advantage of the geo-location technology on today's mobile devices?
For example, which filmmaker will be the first to use texting to their potential audience as they approach the theater to thrill a mass audience ?
Who will send scary messages to those horror movie patrons who dare to leave the theater during a screening ("Where R U going? Did I scare U?")?
What sort of film elements will surprise and delight a huge audience when those scenes are unlocked when the users' phones enter a targeted area?
All these, and thousands of other potential variations, are being made possible by technology that was discussed in a January 12th, 2012 Mashable post.