A Toy Train in Space: Viral Video

The maker of this video, Ron Fugelseth, works for a video production company. And the link to his business is in the description of the video. Notice how this video of a toy train's trip into space is being circulated. For very little money, this video is receiving many more views than a traditional ad. Is this delightful short video: 1) evidence of a great dad's imaginative engagement with his son, 2) a subtle form of content marketing for that dad's video production company, or 3) both?

Here's an excerpt from the YouTube description (notice the link to Oxygen Productions):

Published on Sep 20, 2012 by RonIsNeat
On Aug 24th 2012 we sent my son's favorite train "Stanley" to space in a weather balloon with a HD camera and an old cell phone for GPS. He was recovered 27 miles away in a corn field and we got some great footage of the trip. This video documents the journey from liftoff to landing.

My 4 year old and Stanley are inseparable like Calvin and Hobbes. He's been attached to him since he was two, and they play, sleep and do everything together. I animated Stanley's face with After Effects and Photoshop to bring him to life how I imagine my son sees him.

Here's the original video I made of my son and Stanley when he was 2 years old, same basic concept: http://www.youtube.com/watch?v=M_1lnkUPUkI

My day job:
Digital Agency

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