
Instead of treating the internet as an enemy (e.g., seeking new laws to thwart "piracy"), Greg Yaitanes admonished Hollywood execs to learn to collaborate with online technologists: Silicon Valley and Hollywood should recognize "we are in the same business." In particular, Greg Yaitanes faulted those Hollywood execs who were slow to use social media as a way of better engaging viewers: “The show is just one part... additional content and interaction socially are now required of you.”
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