Getting Beyond Product Placement: Steve Wax (Co-Founder of Campfire) and Producer Ted Hope on How Indie Filmmakers Can Collaborate With Brands
Stacy Peralta's 2001 documentary film Dogtown and Z-Boys was financed by skateboard apparel company Vans. Are there other opportunities for brands to fund indie films? Opportunities that might actually help filmmakers to reach a core audience - while respecting the integrity of the film? Ted Hope and Steve Wax (speaking to Julie Thomson at the 2011 IAB MIXX Conference and Expo) think that filmmakers should get creative. Ask yourself: Are their brands that might actually support the themes of your film? New World marketing execs are looking for opportunities to reach the communities they want to attract - without using traditional ads. Could your film be content that they would support? What's the harm in giving it some thought - and perhaps even talking to a brand manager about partnering in innovative ways?