Social Media Chimps is a great resource for any filmmaker using social media to market their film.
On March 7th, 2012 Social Media Chimps published a convenient list of links that should help a filmmaker to make their sites a top result when certain keywords (identified as optimal for people who might be interested in your kind of film) are typed into a Google search.
"Keyword research is an important component of search engine optimization... By taking the time to conduct keyword research and understanding keyword strategies before you get started with content marketing or other SEO activities, your hard work is more likely to pay off."
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