Transmedia Case Study: Campfire's Work on HBO's Game of Thrones

Game of Thrones Case Study from Campfire on Vimeo.

At the January 24th, 2012 TransmediaNYC meet-up, Steve Coulson, Creative Director of Campfire, presented the campaign that his "immersive marketing" company launched for the premiere of HBO's Game Of Thrones.

If you want to know more, you can follow this link to a great recap of Steve Couslon's presentation about the Campfire campaign (posted on January 30th, 2012 by Frank Rose) or click on this link to a "Storify" that chronicles (from a number of perspectives and in much more detail) what was said and shown by Steve Coulson and the lucky participants at the Jan. 24th meet-up.

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