On Dec. 13th, 2011, stand-up comic and filmmaker Louis C. K. issued a statement about the success of his experiment with the online sale of a video made during his recent performances in New York City.
Louis C. K. had recorded (six cameras over two performances) his November 10, 2011 — November 12, 2011 gigs at the Beacon Theater and then on Dec. 10th he made the video available online for $5.
How much money can be made in this manner?
"The show went on sale at noon on Saturday, December 10th. 12 hours later, we had over 50,000 purchases and had earned $250,000, breaking even on the cost of production and website. As of [Dec. 13th, 2011], we've sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58)."
Note: Don't assume that just anyone can replicate these numbers: Louis C. K. is already famous. You're not.