75% of Online Content by 2012?

Toronto-based ad agency John St. uploaded "Catvertising" on November 10, 2011. After you watch it, check out its predecessor (below) - uploaded August 10, 2011.

Thanks to Chris Taylor, whose Nov. 15, 2011 post to Mashable made the connection between these two videos - and the catfight that has broken out over their competing claims for the meme.