Response, Not Engagement

This video features Jeff Molander, who says "engaging with quality content is not enough. You’ve got to provoke customers to respond in ways that generate inquiries and questions you can help them solve. Understanding buyers’ motivations (and working with them) has always been the secret to success—since man invented the idea of selling."

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Randy Finch's Film Blog:

Thoughts from a film producer about making and distributing films.