If you're thinking about watching an indie film tonight, would you be interested in a free app chock full of "compelling media-rich content" about that film? What if, after you've looked at some free content, that app included a button for streaming the film at a discounted rate?
In a Sept. 26th, 2011 blogpost on Ted Hope's blog, filmmaker Enzo Tedeschi discusses just such an app.
As Enzo observes, apps are very powerful because they linger on a consumer's device - providing an opportunity for the filmmaker to offer more content or merchandise and "[s]omeone who has already put money on the table for your film is far more likely to keep buying, than someone who hasn’t invested at all."
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