Monetizing Digital Content: Gerd Leonhard

"There isn't any innovation without disruption." On May 17th, 2011, futurist Gerd Leonhard presented at the DES Digital Entertainment Survey. Gerd's fascinating insights into the how payment for content is changing - for example the shift from a "copy economy to an access economy" and what that means for the future of media and the methods for collecting revenue (how to monetize access to mobile data, how to get paid for connecting the "cloud to the crowd") - are well worth the half hour. Thanks to Sheri Candler for the link.

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