What makes this video funny? Why do Santa and Ronald McDonald have a mythology but not Dave at Wendy's or the Burger King?
Marketing demigod Seth Godin has written a short post that asks us to consider how certain narratives become linked to the "spiritual" life of a community. This exercise - of analyzing our myths (even those associated with TV shows, products and services) - is important for all storytellers and especially for marketers of stories.
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