Sundance Experiment with YouTube Streaming Flops

In a pioneering move to capitalize on the Sundance marketing spotlight, 2009 and 2010 selections The Cove, One Too Many Mornings, Homewrecker, Children of Invention, and Bass Ackwards were each made available on YouTube for rental during the 2010 Festival. Here is a link to Rick Aristotle Munarriz's January 25th, 2010 report in The Motley Fool which details the disappointing results for this experiment. If Google (the owner of YouTube) is giving the filmmakers roughly two-thirds of the take (an estimate based on other digital media deals, since the YouTube press releases don't publicly spell out the royalty payouts) each of the five productions will walk away with just a few hundred dollars.

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