The State of Online Video: Getting Paid for Content
Ashkan Karbasfrooshan is the founder and CEO of WatchMojo. Based in Montreal with a worldwide reach, WatchMoJo has produced and streams thousands of videos, each lasting 1 to 3 minutes, on topics that include Automotive, Business, Education, Fashion, Film, Food, Health, Lifestyle, Music, Politics, Space, Sports, Technology, Travel and Video Gaming. WatchMojo generates revenue through: 1) monetizing its library through a mix of licensing and syndication revenues, 2) providing an ad-friendly environment for marketers to advertise alongside of, and 3) lending its expertise to craft promotional messages for media companies and marketers who seek to leverage existing videos or new production. The key to their success seems to be the quality of their video and WatchMoJo's multiplatform distribution capabilities.
Here's a link to a Jan. 11, 2010 Tech Crunch article by Ashkan Karbasfrooshan about the convergence of technology and advertising in online video.