Marketing On Facebook
With more than 325 million users, Facebook is nearly the size of the United States in terms of population. And Facebook users share information about their like and dislikes at a prodigious pace. That's why many films have a Page on Facebook. (Facebook Pages are different than profiles. People have what are called Profiles on Facebook, but your business can’t have a Profile — it can have a Page.) A Facebook Page is a place to house all the pertinent information about your film and to build a community of people who will support your film (by attending screenings, buying DVDs or merchandise and telling their friends about the film). If you’ve emptied your bank account to make a microbudget film, a Page on Facebook may be all you can afford. But it's a great cheap way to get the word out.
This post on Mashable.com is a beginner’s guide to setting up and getting the most out of a Page on Facebook.
And the unofficial Facebook site, allfacebook.com, has written a handy guide to developing a Facebook Page that attracts viewers.
Finally, the NY Times has written about Facebook Pages and the opportunities that exist with Facebook Ads.