
Sundance Film Festival Director Geoff Gilmore has written an article for indieWIRE that includes the following:
"Structurally the biggest issue facing independent film is the theatrical distribution bottleneck. As long as theatrical exposure is the driving force to a film’s revenue streams in the so called ancillary markets, video/DVD, pay cable etc. then the expense of that theatrical release, the crowded marketplace and the competition with studio and specialized divisions of studios for that same filmgoer, creates a unique challenge. And if specialized distribution and the potential of new technologies, i.e. the Internet, are the answer, the question still remains how to reach filmgoers - how does marketing on the Internet succeed whether it’s viral, social community or niche, and when will revenue streams from new distribution mechanisms actually be significant?"
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